Getting the Most Out of Your Marketing Dollars.
I have been in the promotional products industry for 13 years, and still to this day, I feel there is a common misconception by a lot of companies who purchase promotional products. “What is the cheapest giveaway I can buy?” While it’s no secret that most or all companies are working with budgets, it is still important to get the most out of their marketing dollars. This is where we, as Promotional Products Specialists at Abante Marketing, can help. Don’t get me wrong, there are plenty of cheap promotional products out there, and I can definitely sell them to you and make your budget look great, but I don’t always feel great about doing it.
The main goal when purchasing promotional products, is to promote your brand, am I right!? I can’t tell you how many golf outings or special events that I have attended and received a “cheap” give away item upon registration, but I can tell you that nine times out of ten, that item ends up in the bottom of my golf bag, bottom of my desk drawer, or in the trash. People…..this is NOT getting the most out of your marketing dollars. Brand Identity is such an important thing for companies, and every company wants to have their logo/brand identifiable when it stands alone. What a better way to do so, but with promotional products. Every consumer has their “go to” item. This could be their coffee mug, hat, t-shirt, tumbler, cooler, or whatever item they use daily, so why not make that “go to” item have your brand on it. When searching for promotional products, sometimes you have to put the budget aside, and focus on getting your customers their “go to” item. Purchasing quality promotional items will put your logo in front of people at ball games, on the office desk, at the golf course, and everywhere else. Take advantage of your promotional products specialist (Abante Marketing), and have them research not only what is hot, trendy, and affordable, but what is high in quality and will get used. #abantemarketing #promotionalproducts
Thanks, that’s my 2 cents!